O’girl
An empty glass, the feeling of emptiness that causes a lot of worry and anxiety in our lives. Social media that reinforces the emptiness, when we see how active, goal-oriented, focused, attractive, appreciated and creative everyone else is. We compare ourselves, neglect our own inner voice, our original and land in the fear, anxiety and worry of emptiness. The expression Non Original reinforces and complements the empty glass.
We do not take advantage of our own abilities, do not focus on our own unique development but are tempted to become followers. The O’girl logo turns a seemingly innocent brand name into a clear push. The structure is made visible. We let some, a defined part of boys represent all children. We make invisible, reduce and use domineering behaviors, towards the most unprotected. Those whose values are taking shape. Prejudices are created and limitations are forced on us at the breakfast table. Logos are part of it.
The O’girl logo stands for strength. The strength to believe in yourself, to go your own way. The strength to respect others, even our loved ones. Believing in yourself and daring to go your own way affects everything and everyone. The old structures where some are subordinates and others are superiors are shaken up, suggestively falling at best and we are brave and strong enough.
